Business Divisions

BDB has assisted in the expansion of existing businesses, in setting up new projects, in acquisitions as well as in evaluating markets and brand equity.

You can ask BDB for a cutting edge, customer driven marketing strategy for a vast array of agrochemicals including solid fertilizers, liquid fertilizers, pesticides, weedicides and spray chemicals.

BDB has carried out consulting assignments in the field of micro nutrients, phosphatic fertilizers, and fungicides also.
BDB's familiarity with the markets of drip irrigation systems, soil conservation, plant applications and scores of other agriculture related inputs is legendary.

For each assignment, the methodology varies because these are all customized research analyses.

BDB evaluates current and potential demand and supply. At conclusion, the output of such studies comprehensively results in an incisive and failsafe Strategy Recommendation Document.

For full fledged Market Entry Studies, BDB begins with detailed market research for the identified products and based on the inputs, BDB can even conduct a techno-economic feasibility study.

In the agrochemicals sector, BDB has had the privilege of working with globally successful companies to analyze the market demand, or develop a market entry strategy for new products.

BDB has assisted in the expansion of existing businesses in setting up new projects, in acquisitions, in evaluating auto markets and brand equity. BDB has measured and monitored customer satisfaction, conducted pre & post launch studies as well as determined optimum specifications for new vehicles.

Studies dealing with demand potential, market share analysis, quantifying organised, unorganised and spurious markets, buying behaviour, product testing, customer - dealer expectation measurement, focus group discussions, market entry strategy and segmentation analysis are all in BDB's portfolio of services.

BDB's unparalleled experience in the automobile sector includes consulting assignments in every field of motorized vehicles, be it regular two wheelers or passenger cars, light commercial vehicles, heavy vehicles, special purpose vehicles or even off highway equipment like excavators and dumpers.

Automotive component markets like those of bimetal bearings, valves, pistons, automotive bearings, seals, crankshaft, car air-conditioners, car air purifiers, sheet moulded compounds, special fabricated vehicles, lubricants - just to name a few - are all within BDB's range of expertise.

For each assignment, the methodology varies because these are all customised research analyses. For instance, to study the demand dynamics and trends, a cross section of existing and potential customers will be analysed in different segments of the market. Together with this information, inputs from trade channels and influencers shall also be factored into the final strategy.

The new opportunity areas shall be thoroughly investigated quantitatively and qualitatively so that BDB's client has a complete picture as well as flavour of the opportunity - both existing and emerging.

For market entry studies, BDB begins with detailed market research for the identified products. BDB evaluates current and potential demand and then identifies locations for setting up the project. Based on these inputs, BDB conducts a techno-economic feasibility study. At conclusion, the output of such studies comprehensively results in an incisive and failsafe Strategy Recommendation Document.

In the automotive industry, BDB has had the privilege of working with nationally and internationally successful companies. For many of them, BDB has developed a market entry strategy for new products.

In the auto trade, buyer expectations are changing, aspirations of dealers and retailers are changing, the channel of distribution is becoming complex and there is a clear differentiation of market experience in different regions of India. Customers are getting the opportunity to use and experience new vehicles.

BDB's vast experience knows no bounds and includes researching markets for new technologies too. For example, "Market potential for vehicle tracking systems (GPS) in India"; "Market entry strategy for special light commercial vehicles", "Market potential for product made out of sheet moulded compounds", "Engine requirements of specific models of three and four wheeler vehicles in India", "Product pre-launch study for off highway equipment".

Qualitative analyses include several studies associated with petroleum companies in which vehicle usage was the major area of analysis. And recent studies on mechanics' involvement in replacement of automotive components have not only been revealing but a good indicator of the aftermarket.

BDB's wide range of experience in construction machinery sector includes carrying out consulting assignments in the field of backhoe loaders and excavators, dumpers, tippers, mining equipment, compressors, engines.

Studies dealing with demand potential, market share analysis, segmentation analysis and identifying the suitable capacity equipment, spares and service analysis, expectation study and market entry strategy are our greatest strength. This is just to name a few. For each assignment, the methodology varies because these are all customized research analyses.

For instance, to study the demand dynamics and trend a cross section of existing and potential customers will be analysed in different segments of the market. Along with the customers the input from channel analysis and the influencers for decision makers is also a part of this analysis.

The new opportunity areas shall be thoroughly investigated quantitatively and qualitatively so that BDB's client has a complete picture as well as flavour of the opportunity - both existing and emerging.

For market entry studies, BDB begins with detailed market research for the identified products. BDB evaluates current and potential demand and then identifies locations for setting up the project. Based on these inputs, BDB conducts a techno-economic feasibility study. At conclusion, the output of such studies comprehensively results in an incisive and failsafe Strategy Recommendation Document.

In the construction machinery sector, BDB has had the privilege of working with successful companies like TELCON, Ashok Leyland, Greaves and Kirloskar Group.

BDB has assisted in setting up new projects, in acquisitions, in evaluating markets and brand equity, customer satisfaction, pre & post launch studies including advertisement impact. BDB has also conducted assignments in the expansion of existing businesses.

Studies dealing with analysing the trend in consumer durable market, understanding the consumer expectations and buying behaviour are our greatest strength. BDB's wide range of experience in consumer durable includes carrying out consulting assignments in the field of refrigerators, washers, fans, car air purifiers and air conditioners, window and split air conditioners, ventilation products, products for the intelligent buildings, paints, furniture, watches, locks & latches, door closures, laminates, wooden flooring, light fittings, modular switches, cutleries, knives & scissors. This is just to name a few.

For each assignment, the methodology varies because these are all customised research analyses.

For instance, to study the demand dynamics and trend a cross section of existing and potential customers will be analysed in urban, semi urban and rural markets. Along with the consumers the input from channel analysis and the influencers for decision making is also a part of this analysis.

Thereafter, the trend in consumer spending, lifestyles and their exposure to the different market also collaborated in the overall analysis.

The new opportunity areas shall be thoroughly investigated quantitatively and qualitatively so that BDB's client has a complete picture as well as flavour of the opportunity - both existing and emerging. These type of analysis involves interviews with retail trade, influencers like architects and interior designers, property developers and contractors.

For market entry studies, BDB begins with detailed market research for the identified products. BDB evaluates current and potential demand and then identifies locations for setting up the project. Based on these inputs, BDB conducts a techno-economic feasibility study. At conclusion, the output of such studies comprehensively results in an incisive and failsafe Strategy Recommendation Document. Briefly speaking, this same analysis is envisaged for your assignment.

In the consumer durables industry, BDB has had the privilege of working with successful MNCs like Siemens, Asian PPG, FlaktWoods, Owens-Corning, Carrier, AMEC-AMELEC to analyze the market demand, customer perceptions and market entry strategies.

For many of them, BDB has developed a market entry strategy for new products. Some other major Indian business houses BDB is regularly associated with in the consumer durable industry are Raha Poly Products, Formica, Crompton Greaves, Binani, Kirloskar, Godrej & Boyce, TVS, Mahindra & Mahindra, Goodlass Nerolac and Bajaj Electricals.

The consumer expectations are changing, the aspirations of dealers and retailers are changing, the channel of distribution is becoming complex and there is a clear differentiation of market experience in different regions of India. The consumers are getting opportunity to use and experience new products. Some examples of BDB's assignments dealing with analysis of new products are :

"Security products for intelligent buildings"
"Sophisticated lighting products for both residential and commercial applications"
"Ventilation and car parking systems for modern residential and commercial buildings"
"Up market furniture for residential and institutional markets"

All these assignments alongwith the trade and influencers the property developers also were major respondents since they form one of the key component for the analysis in the changing market scenario of India.

The Direct Marketing Division offers exceptional options in reaching your existing and potential customers directly. Whether it be marketing of consumer products, industrial goods or of services, the following tools of direct marketing can be used to target your prospects, individually :

• Direct Mailing
• Point of Purchase (POP) Promotion
• Telemarketing
• Surrogate selling
• Events
• Dealers' promotion
• Public relations
• Image building and creation of goodwill
• Specific and defined advertising
• Product launch