Business Divisions

India being an agricultural economy, growth in agriculture will impact the overall economic growth.

There is a very sizeable opportunity emerging in mechanized farming, cooperative farming and in smart usage of modern consumables.  The farmers’ expectations are changing, aspirations of dealers and retailers in the farming sector are changing, the channel of distribution is becoming crucial and there is a clear differentiation of market experience in different pockets of India.  The farmers are getting an opportunity to use and experience new products.

BDB has carried out consulting assignments in the field of micro nutrients, phosphatic fertilizers and fungicides.  BDB’s familiarity with the markets of soil conservation, plant applications, green house structures and scores of other agriculture related inputs, is legendary.

You can ask BDB for a cutting edge, customer driven marketing strategy for a vast array of agrochemicals including solid fertilizers, liquid fertilizers, pesticides, weedicides and spray chemicals.

In the agrochemicals sector, BDB has had the privilege of working with successful companies to analyze the market demand, perceptions and viability of takeovers.  For many of them BDB has developed a market entry strategy for new products.

For each assignment the methodology varies because these are all customized research analyses.

For instance, to identify a new business opportunity, BDB first understands its clients’ strengths, weaknesses and expectations.  The industrial horizons are then scanned so to speak, nationally or globally.  Complimentary or synergistic business opportunities are then identified and short listed.  Thereafter, these short listed opportunities are investigated to verify whether they are relevant to BDB’s clients and whether they can be dove tailed with the business paradigm of its clients.

For new opportunity areas, each opportunity is thoroughly investigated quantitatively and qualitatively so that BDB’s client has a complete picture as well as flavour of the opportunity – both existing and emerging.

For market entry studies, BDB begins with detailed market research for the identified products, evaluates current and potential demand and then identifies locations for setting up the project.  Based on these inputs, BDB conducts a techno-economic feasibility study.

At conclusion, the output of such market research studies comprehensively results in an incisive and failsafe Strategy Recommendation Document.

BDB has assisted in setting up new projects, in acquisitions, in testing new ideas, in evaluating markets and brand equity, measuring customer satisfaction as well as in conducting pre & post launch studies.  BDB has also conducted assignments in the expansion of existing businesses.

In the Automobile sector, BDB has carried out studies for vehicles as well as auto components.

In the vehicle segment, BDB has assisted in pre launch as well as post launch studies. Research subjects handled by BDB include segmentation analysis, customer expectations on internal and external aspects, engineering mechanism related issues, buying behaviour, product testing, market entry strategy, studies related to scanning of a competitive environment.

A number of studies have been carried out for passenger cars, HCV / LCV.

In the auto component sector, BDB’s experience includes demand analyses, after market analyses, buying behaviour of mechanics and reborers, retailer influence on product pull, pricing, packaging, distribution channel, branding, futuristic trends, technology trends, etc.  The products covered include air conditioners, gaskets, auto electricals, car air purifiers, FRP and plastic components, lubricants, battery chargers and analysers, cutting tools, steering systems, brake and clutch systems, just to name a few.

Some examples of BDB’s assignments dealing with analysis of new products are :

• Market potential for vehicle tracking systems (GPS) in India
• Market entry strategies for light commercial vehicles
• Market potential for products made out of sheet moulded compounds
• Engine requirement of specific models of three & four wheeler vehicles in India
• Several studies associated with petroleum companies in which the vehicle usage was the major areas of analysis
• Study on mechanics’ involvement in replacement of automotive components and the potential in the aftermarket.

In the automotive industry, BDB has had the privilege of working with successful companies.  For many of them, BDB has developed a market entry strategy for new products.

Consumer expectations are changing, aspirations of dealers and retailers are changing, the channel of distribution is becoming complex and there is a clear differentiation of market experience in different regions of India.  The consumers are getting an opportunity to use and experience new products.

For each assignment, the methodology varies because these are all customized research analyses.

For instance, to study the demand dynamics and trend, a cross section of existing and potential customers is analysed in different segments of the market.  Along with the customers, inputs from channel and influencers are also collected as part of this analysis.

For new opportunity areas, each opportunity is thoroughly investigated quantitatively and qualitatively so that BDB’s client has a complete picture as well as flavour of the opportunity – both existing and emerging.

For market entry studies, BDB begins with detailed market research for the identified products, evaluates current and potential demand and then identifies locations for setting up the project.

Based on these inputs, BDB conducts a techno-economic feasibility study.  At conclusion, the output of such market research studies comprehensively results in an incisive and failsafe Strategy Recommendation Document.

BDB has assisted in setting up new projects, in acquisitions, in testing new ideas, in evaluating markets and brand equity, measuring customer satisfaction as well as in conducting pre & post launch studies.  BDB has also conducted assignments in the expansion of existing businesses.

BDB has carried out extensive studies in the Construction and Earthmoving equipment sector. The segments covered include equipment required for infrastructure projects, mining industry, building construction and industrial applications.

Studies dealing with demand potential, market share analysis, segmentation analysis and identifying the suitable capacity equipment, spares and service analysis, expectation study and market entry strategy, are BDB’s greatest strengths.

BDB’s wide range of experience in the construction machinery sector includes carrying out consulting assignments in the field of backhoe loaders and excavators, dumpers, tippers, mining equipment, compressors, engines.  This is just to name a few.

Some examples of BDB’s assignments dealing with the auto analysis are :

• Micro level identification of segments for construction equipment
• Expectations of construction equipment customers in terms of attachment required for different applications
• Identification of suitable specific capacity range of equipment for specific applications
• Service features among the construction equipment owners
• The importance of engines while taking the decision for a particular make of construction equipment
• Business model and the income generation of construction equipment owners
• Demand for slewing bearings for construction equipment
• Business dynamics of Diesel Engines in the construction equipment sector

In the construction machinery sector, BDB has had the privilege of working with successful companies.  For many of them, BDB has developed a market entry strategy for new products.

Customer expectations are changing, the aspirations of dealers are changing, the channel of distribution is becoming complex and there is a clear differentiation of market experience in different regions of India.  The customers are getting an opportunity to use and experience new products.

For each assignment, the methodology varies because these are all customized research analysis.

For instance, to study the demand dynamics and trend, a cross section of existing and potential customers are analysed in different segments of the market.

Along with the customers, the input from channel analysis and influencers (in decision making) are also considered.

For new opportunity areas, each opportunity is thoroughly investigated quantitatively and qualitatively so that BDB’s client has a complete picture as well as flavour of the opportunity – both existing and emerging.

For market entry studies, BDB begins with detailed market research for the identified equipment, evaluates current and potential demand and then identifies locations for setting up the project.

Based on these inputs, BDB conducts a techno-economic feasibility study.  At conclusion, the output of such market research studies comprehensively results in an incisive and failsafe Strategy Recommendation Document.

BDB has assisted in setting up new projects, in acquisitions, in testing new ideas, in evaluating markets and brand equity, measuring customer satisfaction as well as in conducting pre & post launch studies.  BDB has also conducted assignments in the expansion of existing businesses.

Studies dealing with trends in the consumer durables market, understanding the consumer expectations and buying behaviour are BDB’s greatest strengths.

BDB’s wide range of experience in consumer durables includes carrying out consulting assignments in the field of refrigerators, washers, fans, car air purifiers and air conditioners, window and split air conditioners, ventilation products, products for intelligent buildings, paints, furniture, watches, locks & latches, door closures, laminates, wooden flooring, light fittings, modular switches, cutlery, knives & scissors, modular kitchen appliances, wiring accessories, to name a few.

Some examples of BDB’s assignments dealing with analysis of new products are:

• Security products for intelligent buildings
• Sophisticated lighting products for both, residential and commercial applications
• Ventilation and car parking systems for modern residential and commercial buildings
• Up market furniture for residential and institutional markets

In the consumer durables industry, BDB has had the privilege of working with successful MNCs to analyze the market demand, customer perceptions and market entry strategies.

For many of them, BDB has developed a market entry strategy for new products.

Consumer expectations are changing, the aspirations of dealers and retailers are changing, the channel of distribution is becoming complex and there is a clear differentiation of market experience in different regions of India.  The consumers are getting opportunity to use and experience new products.

For each assignment, the methodology varies because these are all customized research analyses.

For instance, to study the demand dynamics and trend, a cross section of existing and potential customers will be analyzed in urban, semi urban and rural markets.  Along with the consumers, inputs from channel analyses are also a part of this study.

Thereafter, the trend in consumer spending, lifestyles and their exposure to different markets is also factored into the overall analysis.

For new opportunity areas, each opportunity is thoroughly investigated quantitatively and qualitatively so that BDB’s client has a complete picture as well as flavour of the opportunity – both existing and emerging.  These analyses involve interviews with retail trade, influencers like architects and interior designers, property developers and contractors.

For market entry studies, BDB begins with detailed market research for the identified products, evaluates current and potential demand and then identifies locations for setting up the project.  Based on these inputs, BDB conducts a techno-economic feasibility study.

At conclusion, the output of such market research studies comprehensively results in an incisive and failsafe Strategy Recommendation Document.

BDB has assisted in setting up new projects, in acquisitions, in testing new ideas, in evaluating markets and brand equity, measuring customer satisfaction as well as in conducting pre & post launch studies.  BDB has also conducted assignments in the expansion of existing businesses.

The Direct Marketing Division offers exceptional options in reaching your existing and potential customers directly. Whether it be marketing of consumer products, industrial goods or of services, the following tools of direct marketing can be used to target your prospects, individually :

• Direct Mailing
• Point of Purchase (POP) Promotion
• Telemarketing
• Surrogate selling
• Events
• Dealers' promotion
• Public relations
• Image building and creation of goodwill
• Specific and defined advertising
• Product launch