The
marketplace is the interface between product and consumer. All market and
customer driven business enterprises therefore tailor their strategy, based
on the marketplace.
Against the backdrop of studying successful businesses in several
countries,
BDB was set up almost two decades ago. with the objective
of providing world class management inputs to businesses in India. As
commercial enterprises have to be market and customer driven,
BDB
adopted the market management and research route to achieve
Business research is an intricate. Involved and specialised subject and
specialisation cannot be mass produced. We therefore believe that in our
business, small is beautiful.
Any specialisation needs expertise, dedication, tommiiineni and enthusiasm.
And ot BDB, we pursue our specialisation with a passion.
Although we respect relevant foreign technology, we believe in our own
education, training and wisdom, to analyse our own businesses
We believe in the enerqy of youth. We also believe in the innovation and
creativity of youth, even if it has to be tempered with the maturity and
experience of the old.
Today, intelligent and sustained hard work has set us apart. We have had the
privilege of working for leading, savvy organisation* - many of which are
among the largest business houses of India - who have trusted us again and
again. We have participated in setting up new businesses and in expanding
existing ones. We have assisted in identifying new oppottunity areas and in
evaluating their short, medium and Jong term commercial potential.
We have been involved in domestic markets as well as in international
markets In industrial as well as in consumer markets. Our analysis has
helped structure new organisations and restructure old ones.
We have constituted a fine team, whose talent and honesty of purpose is
beyond compare.
And we are here to stay
Over the years, BDB's client base has expanded to cover
companies in all sectors of commerce. It has been our relentless endeavour
to enlarge the role of conventional market research to full fledged Business
Research and we have been rewarded for our effort.
In order to provide integrated inter management solutions to our clients,
all our activities have to be closely interdependent. BDB therefore has a
loosely constituted system of divisionalisation that allows for freedom of
thought while ensuring functional focus.
Our divisionalisation has been a product of client need. This segregation
has been made keeping in mind the specific needs of each of the activities.
Extensive field investigation with advanced analytical techniques are
routinely deployed to evolve an accurate quantitative and qualitative
analysis.
This team comprises graduates in engineering, science,
statistics and commerce, most of whom have completed then post graduation in
management sciences. Everyone in BDB is computer familiar.
R V Krishnan, the Managing Director of the company, has had over 30 years of
management experience in India and abroad. Apart from actively participating
in every assignment, his expertise and counsel is available to each member
of the company.
Every executive is selected with great core and analysis, with a long term
view. And in such a way that each one merges into a specialized team. Those
executives who operate from offices outside Pune, are specially expected to
be self starters and independently motivated.
Our company believes In empowered executives. Intellectual growth Is
another important aspect of our executive expectation. Freedom to express
their professional talent is abundant.
Experience from several successful projects are simulated for similar
situations. BDB's strength lies in weaving different aspects of business
into a winning fabric.
Customer Delight Cell has been An experiment of our company which aims at
providing upgraded Reports as frequently as the customer desires, at a
fraction of the original cost. Not only this, we also offer to renew or
upgrade any research that a client may have carried out in the past ten
years.
Finding Total Solutions Can Involve:
- Identifying new business opportunities
- Demand estimation and forecasting
- Identifying demand gaps and niche markets
- Export market identification and export potential studies
- Techno economic feasibility studies
- Analysis of consumer behaviour, pricing and packaging as well as
buying attitudes
- Employee training initiatives
- Pro & post advertising research, focus group discussions
- Corporate image studies
- Investigating client strengths and realigning them to meet the
requirements of the market
- Research involving dealers, end users and potential customers
- Price sensitivity analysis
- Direct mailing, telemarketing, event management, dealer promotion
Implementation of recommendations of our company's analysis has been a
satisfying aspect of our professional achievement. We have taken great pride
in being associated with interests over several years. It has not only
cemented relationships- So vital to BDB's long tern vision- but also given
our executives hands on experience with implementation of new and
challenging techniques
Just as we have engineers and management professionals as key members of
the research and analysis team, we also have recognized statisticians to
provide analytical back up to everyone In the company.
The Direct Marketing team is focused on creativity and speed. Implementing
direct marketing tools quickly, without losing quality, is an important USP.
They are also able to provide a research element in to our Direct Marketing
projects.
BDB has creative computer specialists, who can produce the most
interesting presentation formats, for all assignments.
There are some in our team at various levels - including top management -
who work quietly in the background but whose contribution is really very
substantial.
Conscious of the enormous knowledge and experience required in the
management of business,
BDB regularly taps top level executives of
successful companies for their advise and guidance.
BDB s "Expert Panel" includes executives with specialist
knowledge in specific fields, as in computers, plastics, medicine, agro
products and many others.
Out Client List of almost two decades makes us proud as
professionals.
We have researched for clients in the 'Industrial World'. From Engineering
to Industrial Chemicals. From micro instruments to light, medium and heavy
plant, equipment and machinery. From products to systems. Qualitatively and
quantitatively.
We have served discerning clients in the Automotive Sector. Not only for
vehicles that are already on the road, but futuristic vehicles of visionary
clients!. We have researched the vast Auto Components business, including
the even bigger After markets. Renowned MNCs, domestic companies large and
small, and niche player; have all utilized our exceptional research
capabilities time and again.
The opportunity of working for clients producing consumer durables has been
very special. We have researched entire businesses for an unending array of
products; from small value home products to top end commercial products and
services. Even soft analysis like Ad Impact measurement and such.
We have clients with specific interests in rural markets. Companies in the
Agriculture, Pharmaceutical and Health care Sectors. Spread all over the
country, they range from specialized single product companies to those with
multiple product mix. From fertilizer manufacturers to Animal Feed
producers! Harvesting machinery producers to tractor makers.
A very impressive list of Corporates have retained us to measure and
monitor their Customer Satisfaction Levels using our own home grown software
BDB Q-Samm.
Geography has never limited us. Our global clients Include large and
established American, European and Singapore companies, who have prated our
honest and forthright research effort.
We are truly privileged to have had the unbelievable opportunities our
clients have bestowed upon us. How many research companies have been
fortunate to study and analyze completely new Township Concepts!
And all this accumulated expertise is now at your disposal.
